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Temple University's Student-Run Ad Agency
Real Work.
Real Clients.
Real Experience.
DEC isn’t an after school ad club where we shoot the breeze and chat about our favorite ads. We get down to the nitty-gritty of your ad campaign.
Our team is “on-DEC” 24/7, ready and willing to tackle any of your campaign objectives. We've got skills and tools to get the job done from start to finish. Lastly, no stone is left unturned when it comes to satisfying our clients, because...well, that’s just what we do.
The Process
In-depth and up-close analysis of your brand
Strategically plan the campaign blueprint
Execute and deliver your message via the latest technologies and produce measurable results
Attention Clients and Employers
• Executive Board, check.
• Account Managers, check.
• Research Specialists, check.
• Art Directors, check.
• Copywriters, check.
• Public Relations, check.
• $20 billion on groceries
• $12 billion in restaurants
• $3 billion in convenience stores
• 90% of all college students are active on Facebook, 25% use Twitter
• 53% follow or “like” a brand on Facebook, while 16% follow brands on Twitter
• 48% have followed a brand’s social networking page to take advantage of special offers
• 22% regularly read a brand’s page for updates
• 44% actively avoid ads on social media sites
When it comes to your specific brand we know what it takes to get the job done, the right way. No cookie cutter strategies over here. We start from the ground up to build you a masterpiece that reflects your organization’s mission. These are just a few of the techniques we implement to reach that goal:
The most important aspect of our planning, we back up our ideas with solid facts through both primary and secondary research.
We’re not trying to reinvent the wheel, but that doesn’t mean we can’t find more uses for it.
We don’t just produce campaign work, we also organize and plan live events!
Looking to raise some mula or need some PR for your next event? We can help with that too.
Have what it takes to be a key player on our team?
1. How to Register:
In order to register for DEC, students must first get approval by founder, Professor Dr. James Marra. Students should anticipate making an appointment with Dr. Marra at least two weeks to prior to registering. During this meeting Dr. Marra will review the student’s resume and portfolio. Students should be prepared to discuss their goals, their work, and what is expected of them. Upon completion of this brief interview and with Dr. Marra’s approval, students will receive the appropriate forms to register for the course. These forms must then be submitted to Gayle Conley, the Advertising Office Administrator.
2. How it Works:
From day one students are placed in teams. Each group generally consists of at least one account manager, an art director and a copywriter. Each team is then assigned one client for the entire semester, but students may also be asked to work on different accounts. There is also a team composed solely of researchers which conduct both quantitative and qualitative research for each team, as needed throughout the semester.
3. Sign-off Process:
Before the creative work is presented to the client it must first be reviewed by the Executive Board team. After all the necessary revisions have been completed, DEC’s CEO signs off for the final approval.
By the end of the semester each team will have a full campaign completed and presented to their client. Teams must also submit a final showpiece, which outlines their coursework for the entire semester. The grade a student receives at the end of the course will be based on the quality of the group work as well as peer evaluations. Students are generally presented with a commendation letter at the end of the semester.
4. What to Expect:
DEC is a real agency, and in the real world one must expect the unexpected. There will be real challenges, delays, and surprises. There’s also real deadlines and real money at stake. Students can expect much more responsibility than a typical 3-credit course. Successful DEC students are committed to putting in time outside of class to complete their campaigns.
